Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and that’s not going to slow down. It’s easy to start with the basics of where you host the video, what titles, descriptions, and content you load into the video. The harder step most of the time is distributing the video and getting press and rankings from it. Often time this means instead of saying where are we hosting, or publishing the video it means saying, how many places are we going to post the video to. YouTube, Hulu, MySpace are just a couple of examples. How are you leveraging your social media channels to get visitors to see your video, and hopefully make it go viral? Do you even have social media channels? You should and this is content that those channels will find enegaing if you do it right.
One thing to be aware of with Google’s most recent change to their results page (if you haven’t seen it, it’s on the left sidebar) is where you can refine searches based on a variety of factors. For example, you can scope your search for just news, shopping, images, videos, books, blogs, updates, and discussions just to name a few. The thing I want to point out here is the more people are going to scope by video. Then when you get into those results you can further refine the videos by duration, posted date, relevance, quality, and even source. This expands on the options that we have to optimize video. Now businesses can take into account when they are making videos are they going to be short, medium, or long, and at what quality are we publishing. This also plays into the question of where are we posting our videos? All of these factors are going to continue to play a role in the evolution of video SEO and interactive media.
A short video or “webmerical” can go a long way with helping your web strategy and online exposure. If you are looking for a company to assist with a video or your online marketing or web strategy, contact us @ Bevelwise.