For people who are in the business of promoting themselves such as authors, musicians or freelancers now have a new tool to use called Google Me. It allows you to modify what Google has to say about you when someone searches your name.
All that you need to do is create a profile on Google defining how much and what to say about you. Once complete and someone searches for you name your profile page may appear in the search results. See this
profile for Jon Wiley as an example.
Check out the following links for more informaiton: