Google AdWords has a new keyword "status" message called "Low Share of Voice." We are getting to the bottom of what this means and how it impacts our clients' campaigns.
If you hover your curser over this status message, it explains that "Low Share of Voice" indicates that you are missing out on opportunities (impressions). This is most likely because of budget constraints.
Here is what an AdWords rep said: "..Long story short, I have been looking into this since I first saw this thread a couple of hours ago - and am trying to get to the bottom of things. At this point, though, I am sorry to say that I don't have any definitive information.
However, a tech contact with whom I have been working had an interesting comment that I'll pass along. He has been able to check the accounts of a few folks who have written us, and he is seeing no drop in traffic as has been reported here. His thought is that those in this thread who have reported such a drop may have been looking at their stats mid-day, rather than for a complete day - thus the apparent drop in stats. And, looking at the time stamps of these posts, I think that is a real possibility.
In any case, my colleague Stephen who has posted here in the past as 'AdWordsPro Stephen' (and whom Sarah and I are actively be trying to lure back into the forum) will continue to look into this, and update the thread when he has a clearer picture of what's up.
In the meantime, my apology for the confusion and discomfort. Not fun, I know."
We are wondering if AdWords is having a bug or if it is a bigger scheme than that. Most of the business owners that we work with have a specific/strict online advertising budget. Is the only way to get rid of this message to dramatically increase your budget? Sometimes this is not possible. Should we just ignore this message? Until we get more info, we are thinking we should.
What are your thoughts on Google's "Low Share of Voice" status?