Bevelwise Blog

For people who are in the business of promoting themselves such as authors, musicians or freelancers now have a new tool to use called Google Me. It allows you to modify what Google has to say about you when someone searches your name.

All that you need to do is create a profile on Google defining how much and what to say about you. Once complete and someone searches for you name your profile page may appear in the search results. See this profile for Jon Wiley as an example.


Check out the following links for more informaiton:

• Now You Can Change What Google Says About You - ReadWriteWeb.com
• Create your Google Profile
• More info about Google Profile
  

Bevelwise Media recently reach agreement with promotional agency Running Subway Productions to provide Search Engine Marketing services to the www.bodiesny.com web site. Running Subway is a New York-based entertainment production company that conceptualizes, produces, markets and manages iconic productions and exhibits. They represent a diverse group of productions including BODIES...The Exhibit. The new exhibition is located at the Southstreet Seaport near many other tourist attractions. BODIES features over 200 human specimens consisting of whole-bodies and individual organs that have been meticulously dissected and preserved through an innovative process.

Bevelwise did the design, development and deployment of the current www.bodiesny.com web site last year. In phase 2 of the site launch, Bevelwise will be implementing on-site and off-site search engine optimization as well as Google AdWords consulting services.

Zillow.com, a real estate Web site is teaming up with 180 newspapers nationwide to launch co-branded real estate web sites. The newspaper sites can now include Zillow's search functionality to enable users to enter any home address or locality and find home values and home sale information.

This is a smart move for newspapers. The shift from mass marketing channels to digital has squeezed many small and large newspapers out business. A co-branded approach minimizes the need for staff to produce content and can command a premium online ad rate, which the papers desperately need to off-set the loss of classified revenue's on the print side. Especially in the Real Estate category.

Add ESPN to the list of national news outlets positioning themselves to capitalize on the demise of local newspapers. The "Worldwide Leader in Sports" this week launched ESPNChicago.com, a Web site devoted to the Chicago sports scene. The site will feature a daily Chicago version of "Sportscenter," ESPN's signature sports news show, and contributions from ESPN columnists and radio personalities with ties to the city.

ESPN hopes ESPNChicago.com will be the first of a series of new sites that will deepen its online penetration in local markets, following an increasingly popular approach for major content providers. Having already built a national audience of devotees of a particular topic, some publishers are targeting subgroups linked by geography and civic pride.

The Huffington Post, the left-leaning news site that enjoyed a surge in popularity during the presidential campaign, late last year began rolling out local sites beginning, incidentally, with Chicago. A Huffington Post spokesman said the launch "has gone very well" and several more cities will be added over the next 12 months. The Web site Politico has beefed up its staff recently to cover more local politics and sell it to understaffed newspapers in those cities.

This local or regional expansion is far from a can't-miss strategy, particularly in an advertising recession. McGraw-Hill's BusinessWeek magazine last June ceased publication of "BusinessWeek Chicago" — What is it about Chicago? - less than a year after launch. For ESPN, Chicago makes sense for two key reasons: It's a city of passionate sports fans where the local papers have been crippled by the industry's revenue drain. The Chicago Tribune's owner, Tribune Co., in December filed for bankruptcy protection because of its crushing debt, and the owner of the Chicago Sun-Times has been drastically cutting costs to stem losses and avoid a similar fate.

At least one advertiser is already sold on ESPN's idea. MillerCoors has signed on as the site's charter advertiser.

Labels: marketing, Marketing Trends, URL