Bevelwise Blog

1. Non-Business Name Searches: It's great if people searching the internet are discovering your website without typing in the name of your business. Probably most of these visitors were previously unaware of your business. This signifies that your website is ranking well for phrase that describe its location and the type of products or services.

2. Specific Service or Product Searches: If your company offers a exclusive product or service you will definitely want to be found for it. These keywords will point to your website because you have a search engine friendly website well optimized even for its more unique services.

3. Searches by Zip, Street, & City: An important component of Local Business SEO if having your address in the footer or on every page of your website. Your company can even gather online traffic for searches by multiple zip codes across your region. This is also a result of having a well optimized map listing. For example, in your Google Local Business Listing, make use of targeted keyword phrases in your list of services or products.

4. Synonyms for Products or Services: If your website is well optimized, it will be able to draw traffic from multiple keywords describing its services. Optimize for multiple phrases to describe your business's services and products on pages within your website.

Labels: better marketing, local business listings, online marketing, Search Advertising, SEO, web marketing

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don't plan to use Facebook or Twitter, we would advise you at least lock up your name so someone else cannot steal it - which is known as "squatting". Besides, just because you don't plan to use either of them does not mean there isn't the next hottest one around the corner that you should lock up.

This happened with domain names in the mid 90's as websites were coming into popularity. Several Fortune 500 companies ended up in court trying to get their trademarked names back. There has not been any precedence set for Social Media and if and how companies can get control of their Brand once it has been registered by someone else who is not them. As reference, here is an article from Adage that shows you some of the big Brands that don't own their Twitter identity.

You can see if anyone has squatted you out and potentially avoid that by visiting UserNameCheck.com . There are 68 different sites that someone could "squat" you on. Some of them you have never heard of, several are familiar and you can find all the different sites people could squat your identity on. You never know what might be the next big fad or emerge so it is best to lock them up and as new "fads" come out, register those as well, even if you don't ever use them - you can at least know you are protecting your Brand when it comes to Internet & Web Marketing and Social Media.

Labels: better marketing, Bevelwise, Branding, Facebook, Internet Marketing, link building strategies, Marketing Trends, social media, social media optimization, squatting, Twitter, web marketing

Google's take over of your internet connected devices is now becoming more clear. The are taking a multi-pronged approach targeting mobile, netbooks, tablets, laptops and PC's.

Android 2.0 is now released on the largest cellular carrier (Verizon) in the US and I fully expect Android to take over the iPhone in just a few years. Why am I so confident that the number of Android supported cell phones will out number iPhones in a short period of time considering the current iPhone lead? The answer is openness and applications.

Google is making a smart move by making Android hardware agnostic and not limiting what devices may run the OS. Just like Windows, Android may run on a whole slew of devices produced by numerous manufacturers. Whereas Apple's mobile OS only runs on a few selected devices (iPhone and iPod Touch). It was recently announced that several new devices will be running Google's Android OS, including a tablet PC from Vega, a e-book readers to compete with Amazon's Kindle and a netbook from Acer. Expect more and new types of devices to come in the future. I can imagine Android to show up in your TV, in your GPS, and in your car soon.

The slew of new Android devices will demand the attention of developers. Developers and creators of applications will gravitate towards the platform where their applications will be sold and used the most. Also, with Apple's big brother attitude over applications, why would a developer risk their application being rejected? There is less risk writing applications for an open platform like Android. Just like the gaming console wars and the OS wars, the winner of a platform is the one that has the most popular applications.

Also, it is now unofficially released that the Google Chrome OS will be launching within a week. Google's Chrome OS is initially intended for less powerful netbooks and laptops (in fact it may even compete with Android) and will be competing head-to-head with Microsoft. Of course netbooks and small laptops is currently the fast growing segment in the PC market.

I'm not convinced that the Chrome OS will have as big of an impact in the PC market as Android has in the mobile market. Microsoft will not let go of its grasp of PC's very easily. However of all the options available to the netbooks, Google has the best shot of nudging Microsoft from its podium a little bit.

I believe that when people look back to find when the time was that Google started jump out of the internet into hardware, the answer will be in late 2009 into early 2010.

What are your thoughts?

Labels: Android, Apple, Chrome, Google, iPhone

Marketing to Mobile Devices is here to stay and only going to increase. With the new droids and Blackberry Storm2 and the iPhone, this is only going to be more prevalent and more people move to these data savvy phones. These devices also require you to get a data plan so they are always connected to the Internet as long as they are in a service area - no "hot spot" needed.

Google has deep enough pockets to keep anyone at bay. The interesting part of this deal is it was an all stock transaction - but $750 MILLION worth of stock. The interesting part of this is their sales are $40 and most experts think ad networks should be worth 6 times sales - or in this case $240 million. They received TRIPLE that figure - will it pay off? I think so.

If you are in a consumer oriented market, you need to begin to think about this as part of your media mix. In a lot of ways this will be BIGGER than the social media craze...certainly more valuable and measurable than that.

For a good article about this acquisition of AdMob by Google, visit this Adage Article

Labels: AdMob, Google, Internet Marketing, Marketing Trends, Mobile Marketing, online marketing