Here are some of his tips for determining the value of a domain name:
- Is there a keyword in it?
- How many people search for that keyword on a regular basis?
- Is it memorable?
- What is the history of the domain name (number of on-topic links, level of traffic, TLD of the domain name)?
- Does it have a hyphen in it? Domain names with hyphens are less valuable, but may be a good option for SEO purposes because the main keyword may be in the domain name.
When deciding whether you should buy a keyword-rich domain name for your business or your newly-redesigned Web site, keep in mind that you don't have to come up with all of the cash for a domain name purchase. Several companies allow you to finance domain name purchases. For example, Domain Capital offers financing to businesses based on the "inherent and recognized value of premium domain names." So, it's possible you won't have to come up with $20,000 for a domain; you could finance the domain name purchase and pay it back over time, working in the financing cost into your marketing plan.
So, take a look around when you're looking to upgrade or redesign your Web site with a new domain name. If you don't immediately find a domain name that is available for registration, consider acquiring a "premium" domain name. It might be more affordable than you think.
Labels: Domain Names, SEO, Tips