What is demarketing you ask? It is the concept of determining what customer or industry segments are your most profitable and focusing all of your marketing dollars in a segment you know will bring you profit. Don't spend money on segments or products that already have low margins when you sell them, it makes it that much more difficult to make profit. If you have a solid segment that makes good margin, focus your dollars there so then every marketing dollar you spend will have a better chance of being profitable.
Sure, people have to be buying, but when you know you are making money from that product or segment, you are already a head of the game. What if you don't know what your profitable segments are? Through some smart marketing and accountablity principles incorporated with your marketing/advertising efforts, we can help you get a picture of those segments in a 90-180 period of time if you are interested.
Labels: better marketing, customer segemented marketing, demarketing, ecomonic marketing