Bevelwise Blog

Monday, January 18, 2010

Twitter to be Indexed on Google and Bing

Both Google and Bing (with Yahoo SERP going to be powered by Bing they will really be one in the same) plan to begin indexing Twitter tweets in 2010. That will allow them to show the the tweets within the Search Engine Results Pages (SERP). This will more than likely be the first test for real time, non-paid, content to be indexed and shown on SERPs. That means you should position your Brand for more in depth, relevant, and timely tweeting because you will be able to move the bar on the search engines more quickly.

This will also help move Twitter from the social space into the main stream for business purposes because this will make it relevant on so many levels. Effecting real time search results? That is power. I would see Blogs getting the real time priority next(especially those using Blogger if you are Google) as they already help immensely with index-able content on a site. One would have to think that Facebook posts would be on the short list as well to go real-time

Labels: Bing, blogging, Facebook, Google, online marketing, SEO, SERP, social media, Twitter

Wednesday, November 18, 2009

Have you locked up your Brand Identity for Social Media?

There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don't plan to use Facebook or Twitter, we would advise you at least lock up your name so someone else cannot steal it - which is known as "squatting". Besides, just because you don't plan to use either of them does not mean there isn't the next hottest one around the corner that you should lock up.

This happened with domain names in the mid 90's as websites were coming into popularity. Several Fortune 500 companies ended up in court trying to get their trademarked names back. There has not been any precedence set for Social Media and if and how companies can get control of their Brand once it has been registered by someone else who is not them. As reference, here is an article from Adage that shows you some of the big Brands that don't own their Twitter identity.

You can see if anyone has squatted you out and potentially avoid that by visiting UserNameCheck.com . There are 68 different sites that someone could "squat" you on. Some of them you have never heard of, several are familiar and you can find all the different sites people could squat your identity on. You never know what might be the next big fad or emerge so it is best to lock them up and as new "fads" come out, register those as well, even if you don't ever use them - you can at least know you are protecting your Brand when it comes to Internet & Web Marketing and Social Media.

Labels: better marketing, Bevelwise, Branding, Facebook, Internet Marketing, link building strategies, Marketing Trends, social media, social media optimization, squatting, Twitter, web marketing

Tuesday, August 18, 2009

Social Media Optimization: Business Marketing Mix

Social media optimization is a set of methods for generating publicity & conversations through social media and online communities. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit. Search Engines also "love" this type of content because it is updated often, and seen as new and fresh.

A social media campaign means developing a great message and then reaching out to people, while giving them an incentive/reason to pass it on to other people. Social media optimization is a kind of viral marketing, where word of mouth is created through the businesses and people connecting and having 2-way conversations online.

For Business Social Media to work well, you need constant updates and make them interesting!! Also, you need fans who care enough about your message to pass it on to their friends. This is how something (good or bad) can get spread extremely quickly. If people like something and find it useful, they will link to it and tell their friends. Like anything else online - understanding the motivations and culture of the audience is key to making social media work.

Social media software applications include: