Done with the right frequency, creative, messaging, and mix of media, email marketing can actually impact your ROI, customer relationships, referrals, and overall brand strength. It also has relatively a low cost, while we can track who opened the email and what they clicked on - allowing your sales team to follow up with them, knowing what they showed an interest in from the marketing piece. It helps you connect with your audience more quickly and be on the mark. You can get that from direct mail or print advertising.
You can also build community with your email marketing efforts. Highlight different products, services, employees, and even customers. Email is a simple means of communication that they can read and refer back to whenever it is convenient for them. This is also viral in the fact it is very easy for someone to forward this on to someone else, helping spread your information to people you do not know.
Done right, email marketing can be very powerful in the long term to producing results, building loyalty and strengthing your relationships. Did you know for roughly $1000-$1500, you could get creative and copy done and distributed to 10,000 people on your list? That same thing would cost $4,000 for direct mail with printing and postage costs and print advertsing would be roughtly double that cost as well. Better yet, we can measure the activity, you really can't measure the latter two, unless you drive traffic to a specific web site URL, phone number, or email address and that means the viewer has to stop looking at what you sent them and find a computer or phone to take action. It is all right there in an email.
Contact bevelwise to show you some sample reports on what you can track. If you haven't done this before, you will want to at least test this strategy with existing customers. If you have done this, we can help create strategy to increase your results through email.