Internet advertising is constantly changing and shifting towards automation and a digital-centric focus for planning. This means that new and innovative online marketing and interactive advertising options like behaviorally and contextually targeted display advertising, video advertising, digital TV and audio advertising are being introduced at a rapid pace.
To launch a successful online advertising campaign, you need extensive knowledge of online media buying and planning, including online media, ad placement and ad distribution platforms. In addition, it requires a constant awareness and intuitive understanding of your target audiences. And, because of the continual complexities and ever-changing fragmentation of online media, managing a successful online advertising campaign only grows more challenging over time.
bevelwise can help you meet these challenges. As part of our full-service marketing services, online media service can be part of a larger, full-scale Internet marketing campaign or can be executed as an individual online advertising campaign. We offer these services for both large and small companies. Some of the elements of the process include:
bevelwise will effectively handpick the web publishers that meet your requirements and fit the budget. We work with publishers who offer CPM (cost-per-thousand), CPC (cost-per-click), CPA (cost-per-action) pricing. From traditional banners, text ad links, skyscrapers, expandable banners and more, to interactive rich media, in a variety of IAB ad units and specification, we can help your online advertising campaign generate optimum results.
Once a campaign is running, we utilize Google Analytics sophisticated online tracking system that continuously monitors each component of the campaign and tracks every respondent in a unified console from the initial click-through to the completed action (lead, download or sale). Through post-campaign analysis, we provide our clients an insight on which components of the campaign are working and which need to be improved.