Internet advertising is constantly changing and shifting towards automation and a digital-centric focus for planning. This means that new and innovative online marketing and interactive advertising options like behaviorally and contextually targeted display advertising basedon content, video advertising, and mobile marketing are being introduced at a rapid pace.
To launch a successful online advertising strategy, it helps to have extensive knowledge of online media buying and planning,ad placement and ad distribution platforms, available targeting and tools to help you match your creative and message to your audience profile - based in REAL data, not just what someone has put into a "media kit": In addition, it requires a constant awareness and intuitive understanding of your target audiences, their behavior, and how they current interact with your Brand and website. Because of the continual complexities and ever-changing fragmentation of online media, managing a successful online advertising campaign only grows more challenging over time.
bevelwise can help you meet these challenges because we have dedicated staff that spend their entire day working in this environment, allowing them to stay on top of the changes and trends. Online media services or digital marketing strategy - which includes search engine marketing(SEM) can be part of a larger, full-scale marketing campaign or can be executed as an individual online advertising campaign and the data gathered can be used to help your overall marketing strategy and "Brand" initiatives. We offer these services for both large and small companies and can work with any size marketing budget. Some of the elements of the process include:
bevelwise will effectively handpick the web publishers that meet your requirements and fit the budget. We work with publishers who offer CPM (cost-per-thousand), CPC (cost-per-click), CPA (cost-per-action) pricing. From traditional banners, text ad links, skyscrapers, expandable banners, video pre-roll ads, peel backs, audio ads, and more, to full interactive rich media, and all standard IAB ad units and specifications, we can help your online advertising campaign generate optimum results from creative, through landing page optimization and conversion tracking.
Once a campaign is running, we utilize Google Analytics sophisticated online tracking system that continuously monitors each component of the campaign and tracks every respondent in a unified console from the initial click-through to the completed action (lead, download or sale). Through post-campaign analysis, we provide our clients an insight on which components of the campaign are working and which need to be improved.
We also offer adserving so you can see the actual numbers in clicks and impressions by publisher that your ads are producing and can trust the numbers you are provided. It also makes switching out creative a breeze - if you are running on 12 different sites, we can just change the creative in one place and it goes live on al 12 sites instead of having to each of them individually.
If you are ready to start online media - let's talk about how we can help you.
Search Engine Optimization (SEO) | Online / Web Marketing | Social Media | Website Development | Email Marketing | Pay-per-click (PPC) Marketing | Multimedia / Video Production
Content Management Systems (CMS) | Custom & Mobile Application Development | Marketing Strategy | Media Planning & Buying | Digital Illustration | Contact Bevelwise
We primarily service (but are not limited to) Michigan, Indiana, Ohio, Illinois, and the Midwest, but also have clients in New York, Florida, California, Georgia, & Oregon.
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