The Internet is a fluid thing and is constantly changing. That means that online marketing has to be continually researched to maximize results and ROI. This comes from understanding how to measure content, traffic, keywords and performance related to all things web and then making all the pieces fit together to maximize results. Creating goals, data points, and measurement benchmarks across the following is essential to turning them into success.
We offer online marketing services to help you increase and optimize your presence in this ever-changing online world.
- Search Engine Optimization (SEO) We utilize best practices to help you dramatically increase the quality and quantity of prospects visiting your website, significantly improve the rate at which those visitors become your customers, and maximize the return on your online sales and marketing investment.
- Paid Search / Pay-per-Click (PPC) Advertising – We are experts in planning, executing and analyzing paid search campaigns for marketers across all search engines, including Google AdWords, Yahoo, and Bing/MSN.
- Social Media Marketing – Twitter, Facebook, LinkedIn, Instagram, YouTube – social media has many facets. We help you generate publicity through social media by executing strategy across all channels with helpful features like RSS feeds, social news buttons, blogging, forums, user groups and third-party community functionalities like images and videos.
- Online Media Buying / Planning – We can identify audiences beyond search that are a good fit for your target demographic and content. You can get national web properties while just targeting to your local market. Banners, videos and links are also a good source of exposure that can be measured.
- Online Public Relations (PR) – Our team can help you write a professional news piece, distribute it to the masses and integrate it with your web site for maximum exposure..
- Google Analytics – We help assist you with an understanding of consumer behavior by reading, interpretting and reporting on Google’s Analytics. From the collected data, we can then develop a strong plan of action to improve aspects of your site. Ad serving – We have partnered with Ad Juggler to offer ad serving for your campaigns. This allows for better management of your campaigns and the ability to pay off your numbers (impressions and clicks) instead of paying off the publisher’s numbers. It also simplifies the trafficking process so once you load the new creative – it is live and running on all the sites you want it to be.
Contact us to see how we can help you in this ever-changing online environment.