PPC advertising, pay for placement, or cost-per-click (CPC) are other ways to describe the advertising model that charges only when visitors click on an ad. Search advertising is a dynamic, evolving marketplace and can generate some of the highest return-on-investment for advertising that you can have. You also have the ability to do this with several social media channels (like Facebook) as well, which will help you combine content and keywords with demographics of your audience.
The rank or relative positioning of PPC campaign ads are based on an a number of factors in bidding system. You have to incoporate the number of factors into your optimization strategy to improve performance, while keeping it in line with return-on-investment (ROI) metrics. In this system, advertisers bid to have their advertisement listed and based on click through rates, quality scores, competition on keywords, and geography, you will receive traffic to your ads and ultimately clicks. Winning a top spot in search engines depends on a combination of aggressive bidding, relevant keywords, landing page content, and ad copy. In many cases, you'll get the top spot if you pay top dollar. If you're savvy, though, you can still get noticed and save some money at the same time.
In certain cases, you don't want to be #1 with your PPC ad, it costs too much and the ROI is not there. You need to find what position best converts for you. You also need to make sure that you are as granular as possible with your keywords and ad groups in order to measure EACH by their own merit. You will realize that PPC will NOT work for every one of your products, services, industry segments etc, and set up and optimized correctly, you will maximize the low hanging fruit, and use that success to help with the more expensive click and conversion product and services you are advertising.
There are also several ways to set up PPC across search engines, Facebook, and through various content sites. We will help you determine where your ads will run, what the metrics for success should be, set benchmarks for each product and service (not all will be able to be help to the same success metrics), and how to optmize for conversions.
At bevelwise, we are experts in planning, executing and analyzing paid search campaigns for marketers across all search engines. We have over 10 years of experience with Google AdWords, Bing/Yahoo Ad center, and online advertising which makes us uniquely qualified to deliver the best ROI on your PPC campaigns and all your online media.
Download our SEO and PPC Advertising Brochure to find out more about what to look for and how to approach this type of advertising.
Google gives your PPC campaign keywords a "Quality Score" grade to show how well your keyword is optimized for your campaign. Keywords with higher Quality Scores will bring you more success and a lower cost-per-click (CPC). Download our "Improving PPC Quality Scores" Whitepaper for more information about Quality Scores.
Also available, our Whitepaper entitled "Steps to a More Effective Pay-Per-Click Campaign" describing in detail the components of a campaign.
Contact us at firstname.lastname@example.org for a no cost consultation and proposal.
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