Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or unpaid search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. This will be based on several factors, but it relates to domain authority, inbound links, and the strength of the content that your website provides. Don't worry, there are tools (like Google Analytics) and methods to help you improve all of those things and ensure you start to get the results you desire from the industry segments and products/services you want to promote. SEO is something that changes quite frequently based on the search algorithms, so it takes someone that lives and breathes this for it to be as effective as possible. This is something that warrants attention regularly to maximize results - especially if you are in business on a national or global scale.
Grand Rapids, Michigan based bevelwise has a wide array of search engine optimization (SEO) and search engine marketing (SEM) services that encompass developing, implementing and managing natural/organic SEO initiatives and SEM campaigns. We will help you dramatically increase the quality and quantity of prospects visiting your website, gain understanding in how they use your site, what gets them there, where they leave, what you can do to make your website more "sticky" and improve the rate (conversions) at which those visitors become leads and ultimately your customers. We will measure and optimize performance of your campaigns and web content, and web site navigation (known as web usability) which will maximize the ROI for your website, web marketing, social media, and overall marketing/advertising dollars.
Your website is the best way to reach customers and prospects 24 hours a day. It should be treated as such. You have to have content they are looking for and build the experience that will engage them. Working with the right search marketing firm will ensure analysis on these points, create realistic expectations, budgets, and set attainable targets. Every web and marketing firm says they do this now - but how can you trust them?
Search Engine Optimization doesn't happen over night - it is a marathon, not a sprint (and a good example of a sprint would be a paid campaign to drive you traffic). Typically, a solid campaign takes a minimum of 3 months to move the needle and really 6-9 months of concerted effort to maximize your results - with someone monitoring and optimizing the process every step of the way.
Once you have ranking, more often than not you need less effort to keep the results up, but needed effort will reflect how competitive your online marketplace is and your desired goals and expectations. You cannot expect that once you get the ball rolling, it will just snowball. Most companies need to spend some effort every quarter (in some cases monthly) to maintain or improve ranking - especially the broader you get with your keywords and phrases that you want traffic from.
We typically start our client engagements with a comprehensive SEO audit and site analysis to identify which strategies are going to be the most effective from the get go. We then work with you to determine your short and long term goals for your website and then the bigger picture of your overall web strategy. This includes an analysis of your industry, your current website's profile and the profiles of your competitors' websites. We always adhere to the highest level of White Hat (ethical) SEO standards and best practices in our implementation of search engine marketing services.
View our SEO and PPC Advertising Brochure
Here is a white paper on Pay Per Click Quality Score - another must read if you spend any effort on Search Engine Marketing.
Search Engine Optimization (SEO) | Online / Web Marketing | Social Media | Website Development | Email Marketing | Pay-per-click (PPC) Marketing | Multimedia / Video Production
Content Management Systems (CMS) | Custom & Mobile Application Development | Marketing Strategy | Media Planning & Buying | Digital Illustration | Contact Bevelwise
We primarily service (but are not limited to) Michigan, Indiana, Ohio, Illinois, and the Midwest, but also have clients in New York, Florida, California, Georgia, & Oregon.
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